An image prompt is a shoot brief, not purple prose.
Write in order: 1) Subject — what, material/color, count 2) Action/state — or still life 3) Scene/backdrop — keep it simple 4) Lighting — soft/rim/window; not “beautiful light” 5) Lens & ratio — close-up/medium; 16:9 or 1:1 6) Use case & safe space — hero title area; avatar center crop 7) Negatives — no text, watermark, clutter, warped labels
Common fails: vague hype words; forcing perfect Chinese glyphs; changing ten variables at once.
Practice: freeze the product; change only composition or only style. Then run the Make Images scene: hero → iterate → square social.